PureDriven

Overview

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PureDriven, a franchise marketing agency focused on increasing brand awareness to influence in-store foot traffic, partnered with us to leverage our unique data modeling.

One client in particular, Plato’s Closet—a trendy, teen clothing retail resale brand—leveraged location-based advertising to reach high-intenders and drive major visits during the busy back-to-school season ramp-up.

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Solution

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Audience Targeting drove 82% of the generated in-store visits, largely by reaching consumers who had visited competitor locations in the past or had visited identified points of interest that would indicate a potential customer.

Neighborhood Targeting, a proprietary Synture targeting method that reaches users based on areas of high visitation affinity with a brand’s store or audience type, drove brand awareness within key areas where visitors of competitors and store loyalists are frequently found.

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Result

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• Successfully drove 276 unique store visits across five Plato's Closet locations in the designated metro area, with foot traffic ranging from 10-75 visits per store. The majority of visits occurred within three days to one week of being served an ad, showcasing the influence of these ads in driving visitation.
• Proved an increase in brand awareness by tracking increased clicks of specific website links: "More Information", "Get Store Directions", and "Call Now"